About us

About Us | The Company Behind NovaCare

NovaCare is on a mission to put life-saving technology into the hands of everyday families. We are a family safety company dedicated to making sure no household ever feels helpless during a choking emergency.

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WHO WE ARE

NovaCare was founded with one mission: to make sure no family ever feels helpless during a choking emergency.

We believe that every parent, grandparent, carer, and teacher deserves access to a simple, effective tool that works when seconds matter most. That belief led us to NovaCare — a one-button anti-choking device designed to clear airway obstructions instantly, even when you're alone.

Today, NovaCare serves thousands of families through our online store at novacare-official.com. Every device we ship is hand-inspected by our quality team before it leaves our facility.

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OUR MISSION

Choking is one of the leading causes of accidental death in children under 5. And in most cases, it happens at home — during a meal, during playtime, during an ordinary moment that turns into an emergency in seconds.

NovaCare exists to change that. We believe:

- Every home should have an anti-choking device — just like every home has a fire extinguisher
- Emergency tools should be simple enough for anyone to use under panic
- No parent should ever have to watch their child choke and feel powerless

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WHAT WE DO

NovaCare is the authorised distributor of the NovaCare Anti-Choking Device. We handle:

- Product quality inspection — every device is hand-checked before shipping
- Direct-to-consumer sales through novacare-official.com
- Customer support and product education
- Post-purchase care including usage guides and warranty support
- Institutional sales to nurseries, schools, and care facilities

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THE NOVACARE DEVICE

NovaCare is an MHRA-registered medical device designed to remove airway obstructions using controlled suction. It is also UKCA marked and CE certified. Key features:

- One-button operation — no training required
- Works on infants, children, and adults
- Portable and reusable
- Includes adult and child masks and guide tubes
- 2-year warranty included with every purchase

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OUR IMPACT

Since launching, NovaCare has protected thousands of families. Our Life Saved Stories programme documents real emergencies where NovaCare made the difference — with over 174 verified life saves and counting.

Read real stories from real families: novacare-official.com/blogs/saved-lives

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